A self-service workflow for hotel sales teams to create and manage competitive sets, with real-time eligibility checks and compliance validation that reflects changing rules.

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ICON PACKS

How much freedom can we give planners without creating design-system chaos?

The UI looked simple. The real work was deciding how much freedom to give, testing the visual space, and building a semantic model that could scale.

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ABOUT

I’ve spent my entire career creating experiences, previously onstage & in hospitality. Now… in digital products.

I like to be the springboard to a great idea.

The common thread is people: understanding what they need, reading the room, making complicated things easier to navigate, and shaping the details into an experience that feels intentional.

I talk to think, use analogies to make fuzzy things concrete, and get in the weeds when the details matter. Then I step away, connect the dots, develop a point of view, and bring it back to the room to pressure-test.

Outside of work: obsessive dog-dad, cooking, theater from the audience these days, self-help books, horoscopes, and Florida state parks… even though they’re mostly flat. 🤷🏻‍♂️

I could describe my process as the "double diamond", but in reality- the path changes from project to project. What stays is how I work through problems.