I help teams clarify the decisions that matter, make complexity tangible, and design experiences for our users that hold up beyond the happy path.
“Anyone that works with Bobby raves about how talented he is and how much of a pleasure he is to work with.”
Arielle, manager review
CVENT / MANAGING COMPETITIVE SETS
How might we turn a compliance-heavy service process into something hotel teams can manage on their own?
A self-service workflow for hotel sales teams to create and manage competitive sets, with real-time eligibility checks and compliance validation that reflects changing rules.
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CVENT / ICON PACKS
How much freedom can we give planners without creating design-system chaos?
The UI looked simple. The real work was deciding how much freedom to give, testing the visual space, and building a semantic model that could scale.
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I like to be the springboard to a great idea.
The common thread is people: understanding what they need, reading the room, making complicated things easier to navigate, and shaping the details into an experience that feels intentional.
Outside of work: obsessive dog-dad, cooking, theater from the audience these days, self-help books, horoscopes, and Florida state parks… even though they’re mostly flat. 🤷🏻♂️
I could describe my process as the "double diamond", but in reality- the path changes from project to project. What stays is how I work through problems.
